Laura Madeline Wiseman’s brave new book, Branding Girls, offers us a mercurial and unflinching exploration of the commodification of the body, reduced to a vessel of projections, to a commercial brand, naturally, but also wearing the brand, the wound of the animal possessed. And with possession comes the animation, the childlike doll-play, the habitation by foreign spirits. Part of the power and pathos of these investigations lies in their restraint and tonal complexity, the asbestos of their wit, the intelligence of detail that illuminates even as it mystifies the closeness with which objectification haunts the desiring imagination. A rare thing. This book will widen the gaze that reads it.
– Bruce Bond
